By Gupta Shruti   Ogden Denise T.   in Journal of Consumer Marketing

ISSN:0736-3761|26|6|376-391

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 14.534007

By Ogden Denise T   in Journal of Product and Brand Management

ISSN:1061-0421|14|2|98-105

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 4.4134855