By Forlani David   Parthasarathy Madhavan   in International Marketing Review

ISSN:0265-1335|20|2|142-160

Emerald Group Publishing Ltd‎(2003)‎

Access to resources Favorite 16.496948

By Parthasarathy Madhavan   Sohi Ravipreet S   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|12|3-4|196-208

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 14.43483

By Parthasarathy Madhavan   Jun Sunkyu   Mittelstaedt Robert A   in International Marketing Review

ISSN:0265-1335|14|4|233-247

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 12.372711

By Parthasarathy Madhavan   Rittenburg Terri L   Ball A Dwayne   in Journal of Product and Brand Management

ISSN:1061-0421|4|4|35-47

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 12.372711

By Sibona Christopher   Walczak Steven   Brickey Jon   Parthasarathy Madhavan   in International Journal of Healthcare Technology and Management

ISSN:1368-2156|12|1|62-84

Inderscience Publishers‎(2011)‎

Access to resources Favorite 10.310593