By Yin Tong   Paswan Audhesh K.   in Journal of Product and Brand Management

ISSN:1061-0421|16|4|269-279

Emerald Group Publishing Ltd‎(2007)‎

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By Hirunyawipada Tanawat   Paswan Audhesh K.   in Journal of Consumer Marketing

ISSN:0736-3761|23|4|182-198

Emerald Group Publishing Ltd‎(2006)‎

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By Paswan Audhesh K.   Young Joyce A.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|14|5-6|445-455

Emerald Group Publishing Ltd‎(1999)‎

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By Paswan Audhesh K.   Ganesh Gopala   in Journal of International Consumer Marketing

ISSN:0896-1530|18|1-2|93-115

Haworth Press‎(2005)‎

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By Paswan Audhesh K.   Blankson Charles   Guzman Francisco   in European Journal of Marketing

ISSN:0309-0566|45|3|311-333

Emerald Group Publishing Ltd‎(2011)‎

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By Paswan Audhesh K.   Spears Nancy   Ganesh Gopala   in Journal of Services Marketing

ISSN:0887-6045|21|2|75-87

Emerald Group Publishing Ltd‎(2007)‎

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By Hirunyawipada Tanawat   Paswan Audhesh K.   Blankson Charles   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|30|7|855-866

Emerald Group Publishing Ltd‎(2015)‎

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By Rajamma Rajasree K.   Paswan Audhesh K.   Ganesh Gopala   in Journal of Services Marketing

ISSN:0887-6045|21|3|200-212

Emerald Group Publishing Ltd‎(2007)‎

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By Rajamma Rajasree K.   Paswan Audhesh K.   Hossain Muhammad M.   in Journal of Product and Brand Management

ISSN:1061-0421|18|3|188-197

Emerald Group Publishing Ltd‎(2009)‎

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By Paswan Audhesh K.   D'Souza Derrick   Rajamma Rajasree K.   in Journal of Services Marketing

ISSN:0887-6045|28|2|116-125

Emerald Group Publishing Ltd‎(2014)‎

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