By Pate Sharon S.   Blaylock Karol   Southward Leigh   in The Marketing Review

ISSN:1469-347X|7|3|273-281

Westburn Publishers Ltd‎(2007)‎

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By Pate Sharon S.   Adams Melinda K.   Meyer Sonya S.   in The Marketing Review

ISSN:1469-347X|11|1|57-69

Westburn Publishers Ltd‎(2011)‎

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