By Pattinson Hugh M.   Woodside Arch G.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|24|1|61-76

Emerald Group Publishing Ltd‎(2008)‎

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By Sood Suresh C.   Pattinson Hugh M.   in Journal of Customer Behaviour

ISSN:1475-3928|11|2|117-128

Westburn Publishers Ltd‎(2012)‎

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