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ISSN:1478-0852|8|3|246-263

Emerald Group Publishing Ltd‎(2004)‎

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By Cheng Hong   Patwardhan Padmini   in Asian Journal of Communication

ISSN:0129-2986|20|1|69-89

Routledge Ltd‎(2010)‎

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By Patwardhan Padmini   Patwardhan Hemant   in Journal of Promotion Management

ISSN:1049-6491|11|1|83-100

Haworth Press‎(2006)‎

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