By Paul Pallab   in Journal of Consumer Marketing

ISSN:0736-3761|13|4|27-39

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 16.972559

By Paul Pallab   Mukhopadhyay Kausiki   in Journal of Teaching in International Business

ISSN:0897-5930|16|2|7-25

Haworth Press‎(2005)‎

Access to resources Favorite 13.578047