By Pechpeyrou Pauline de   in Direct Marketing: An International Journal

ISSN:1750-5933|3|1|35-51

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 21.967026

By Odou Philippe   Pechpeyrou Pauline de   in European Journal of Marketing

ISSN:0309-0566|45|11-12|1799-1808

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 19.22115

By Parguel Béatrice   Pechpeyrou Pauline De   Sabri-Zaaraoui Ouidade   Desmet Pierre   in Journal of Product and Brand Management

ISSN:1061-0421|16|5|348-357

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 12.356791