By Jarvi Kati   Sainio Liisa-Maija   Ritala Paavo   Pellinen Antti   in International Journal of Management Concepts and Philosophy

ISSN:1478-1484|4|1|100-117

Inderscience Publishers‎(2010)‎

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By Pellinen Antti   Törmäkangas Kari   Uusitalo Outi   Raijas Anu   in The International Journal of Bank Marketing

ISSN:0265-2323|29|2|107-133

Emerald Group Publishing Ltd‎(2011)‎

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