By Pervan Simon J.   Johnson Lester W.   in Journal of Customer Behaviour

ISSN:1475-3928|2|2|167-191

Westburn Publishers Ltd‎(2003)‎

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By Pervan Simon J.   Martin Brett A. S.   in Journal of Marketing Communications

ISSN:1466-4445|8|2|101-113

Routledge Ltd‎(2002)‎

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By Thomas Sarah R.   Pervan Simon J.   Nuttall Peter J.   in Marketing Intelligence & Planning

ISSN:0263-4503|27|6|736-752

Emerald Group Publishing Ltd‎(2009)‎

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