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By Godes David   Mayzlin Dina   Chen Yubo   Das Sanjiv   Dellarocas Chrysanthos   Pfeiffer Bruce   Libai Barak   Sen Subrata   Shi Mengze   Verlegh Peeter   in Marketing Letters

ISSN:0923-0645|16|3-4|415-428

Springer Publishing Company ‎(2005)‎

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