By Kotler Philip   Pfoertsch Waldemar   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|22|6|357-362

Emerald Group Publishing Ltd‎(2007)‎

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By Kotler Philip   Pfoertsch Waldemar   in The Marketing Review

ISSN:1469-347X|7|2|201-203

Westburn Publishers Ltd‎(2007)‎

Access to resources Favorite 18.80489