By Phillips Joan M.   Reynolds Thomas J.   in Qualitative Market Research: An International Journal

ISSN:1352-2752|12|1|83-99

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 10.3206625

By Phillips Joan M.   Reynolds Thomas J.   Reynolds Kate   in European Journal of Marketing

ISSN:0309-0566|44|3-4|310-330

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 9.397517