By Piercy Nigel F   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|1|1|22-44

Emerald Group Publishing Ltd‎(1995)‎

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By Piercy Nigel F   in Marketing Intelligence & Planning

ISSN:0263-4503|13|6|4-11

Emerald Group Publishing Ltd‎(1995)‎

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By Piercy Nigel F   in Marketing Intelligence & Planning

ISSN:0263-4503|14|4|9-15

Emerald Group Publishing Ltd‎(1996)‎

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By Piercy Nigel F   in European Journal of Marketing

ISSN:0309-0566|33|7-8|698-706

Emerald Group Publishing Ltd‎(1999)‎

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By Piercy Nigel F   Lane Nikala   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|2|3|15-28

Emerald Group Publishing Ltd‎(1996)‎

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By Piercy Nigel F   Cravens David W   in European Journal of Marketing

ISSN:0309-0566|29|3|7-34

Emerald Group Publishing Ltd‎(1995)‎

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By Harris Lloyd C   Piercy Nigel F   in Journal of Services Marketing

ISSN:0887-6045|13|2|113-131

Emerald Group Publishing Ltd‎(1999)‎

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By Cravens David W   Piercy Nigel F   Prentice Ashley   in Journal of Product and Brand Management

ISSN:1061-0421|9|6|369-388

Emerald Group Publishing Ltd‎(2000)‎

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By Piercy Nigel F   Cravens David W   Morgan Neil A   in Journal of Marketing Practice: Applied Marketing Science

ISSN:1355-2538|3|1|45-71

Emerald Group Publishing Ltd‎(1997)‎

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By Piercy Nigel F   Cravens David W   Morgan Neil A   in European Journal of Marketing

ISSN:0309-0566|32|1-2|79-100

Emerald Group Publishing Ltd‎(1998)‎

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