By Pitta Dennis A.   in Journal of Product and Brand Management

ISSN:1061-0421|17|6|416-419

Emerald Group Publishing Ltd‎(2008)‎

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By Pitta Dennis A.   in Journal of Product and Brand Management

ISSN:1061-0421|19|2|131-134

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By Amsbaugh Pamela   Pitta Dennis A.   in Journal of Product and Brand Management

ISSN:1061-0421|15|7|468-472

Emerald Group Publishing Ltd‎(2006)‎

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By Castro Kristian   Pitta Dennis A.   in Journal of Product and Brand Management

ISSN:1061-0421|21|2|126-131

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By Pitta Dennis A.   Fowler Danielle   in Journal of Product and Brand Management

ISSN:1061-0421|14|5|283-291

Emerald Group Publishing Ltd‎(2005)‎

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By Santiago Jose A.   Pitta Dennis A.   in Journal of Product and Brand Management

ISSN:1061-0421|20|2|141-146

Emerald Group Publishing Ltd‎(2011)‎

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By Laric Michael V.   Pitta Dennis A.   in Journal of Consumer Marketing

ISSN:0736-3761|26|7|477-486

Emerald Group Publishing Ltd‎(2009)‎

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By Pitta Dennis A.   Scherr Brandon G.   in Journal of Product and Brand Management

ISSN:1061-0421|18|2|152-153

Emerald Group Publishing Ltd‎(2009)‎

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By Pitta Dennis A.   Kucher J. Howard   in Journal of Product and Brand Management

ISSN:1061-0421|18|2|154-158

Emerald Group Publishing Ltd‎(2009)‎

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By Pitta Dennis A.   Guesalaga Rodrigo   Marshall Pablo   in Journal of Consumer Marketing

ISSN:0736-3761|25|7|393-401

Emerald Group Publishing Ltd‎(2008)‎

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