By Martínez Eva   Polo Yolanda   in Journal of Product and Brand Management

ISSN:1061-0421|5|3|34-47

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 14.198999

By Martínez Eva   Polo Yolanda   in Journal of Consumer Marketing

ISSN:0736-3761|16|5|461-481

Emerald Group Publishing Ltd‎(1999)‎

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By Flavián Carlos   Polo Yolanda   in International Journal of Retail & Distribution Management

ISSN:0959-0552|26|1|13-28

Emerald Group Publishing Ltd‎(1998)‎

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By n Carlos Flaviá   Polo Yolanda   in European Journal of Marketing

ISSN:0309-0566|33|5-6|548-569

Emerald Group Publishing Ltd‎(1999)‎

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By Martinez Eva   Polo Yolanda   Flavián Carlos   in Journal of Consumer Marketing

ISSN:0736-3761|15|4|323-342

Emerald Group Publishing Ltd‎(1998)‎

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By Flavian Carlos   Haberberg Adrian   Polo Yolanda   in Journal of Strategic Marketing

ISSN:1466-4488|7|2|89-106

Routledge Ltd‎(1999)‎

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By Fuentelsaz Lucio   Gómez Jaime   Martínez Eva   Polo Yolanda   in Journal of Marketing Management

ISSN:0267-257X|16|8|937-957

Routledge Ltd‎(2000)‎

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By Fuentelsaz Lucio   Maicas-López Juan Pablo   Polo Yolanda   in Qualitative Market Research: An International Journal

ISSN:1352-2752|5|4|301-310

Emerald Group Publishing Ltd‎(2002)‎

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