By Ponnam Abhilash   Dawra Jagrook   in Journal of Product and Brand Management

ISSN:1061-0421|22|1|30-39

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 19.729773

By Ponnam Abhilash   Sahoo Debajani   Balaji Makam   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|19|3-4|195-205

Palgrave Macmillan Ltd‎(2011)‎

Access to resources Favorite 14.797329

By Sarkar Abhigyan   Ponnam Abhilash   Murthy B. Kinnera   in Journal of Customer Behaviour

ISSN:1475-3928|11|4|324-347

Westburn Publishers Ltd‎(2012)‎

Access to resources Favorite 13.5642185

By Ponnam Abhilash   Balaji M.S.   Dawra Jagrook   in The Marketing Review

ISSN:1469-347x|15|1|3-16

Westburn Publishers Ltd‎(2015)‎

Access to resources Favorite 13.5642185