By Brown William A.   Pritchard Mark   in Journal of Nonprofit & Public Sector Marketing

ISSN:1049-5142|15|1-2|105-126

Haworth Press‎(2006)‎

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By Pritchard Mark P.   Funk Daniel C.   in European Journal of Marketing

ISSN:0309-0566|44|7-8|1017-1036

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 8.325719

By Pritchard Mark P.   Funk Daniel C.   Alexandris Kostas   in European Journal of Marketing

ISSN:0309-0566|43|1-2|169-187

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 7.56882