By DelVecchio Devon   Puligadda Sanjay   in Journal of Product and Brand Management

ISSN:1061-0421|21|6|465-474

Emerald Group Publishing Ltd‎(2012)‎

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By Puligadda Sanjay   DelVecchio Devon   Gilbreath Bob   in Journal of Marketing Communications

ISSN:1466-4445|20|5|325-338

Routledge Ltd‎(2014)‎

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By Puligadda Sanjay   Cronley Maria   Kardes Frank   in The Journal of Brand Management

ISSN:1479-1803|20|6|473-487

Palgrave Macmillan Ltd‎(2013)‎

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