By Punyapiroje Chompunuch   Morrison Margaret A.   in Asian Journal of Communication

ISSN:0129-2986|17|3|318-336

Routledge Ltd‎(2007)‎

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By Watchravesringkan Kittichai (Tu)   Punyapiroje Chompunuch   in International Journal of Retail & Distribution Management

ISSN:0959-0552|39|9|702-720

Emerald Group Publishing Ltd‎(2011)‎

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