By Pyatt T Roger   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|10|1|44-63

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 18.19049

By Pyatt T. Roger   Trimarchi Michael   in Asia Pacific Business Review

ISSN:1360-2381|4|4|36-52

Routledge Ltd‎(1998)‎

Access to resources Favorite 4.013071

By Cunningham Malcolm T.   Pyatt T. Roger   in European Journal of Marketing

ISSN:0309-0566|23|2|130-143

Emerald Group Publishing Ltd‎(1989)‎

Access to resources Favorite 3.4397755