By Klein Lisa R   Quelch John A   in International Marketing Review

ISSN:0265-1335|14|5|345-361

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 12.687738

By Martínez Jon I   Quelch John A   in International Marketing Review

ISSN:0265-1335|13|3|43-55

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 11.781328