By Raaij W. Fred Van   in Journal of Marketing Communications

ISSN:1466-4445|4|1|1-8

Routledge Ltd‎(1998)‎

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By Verhallen Theo M.M.   Raaij W. Fred van   in European Journal of Marketing

ISSN:0309-0566|20|3-4|19-34

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 3.654332