By Rahman Kaleel   in Marketing Intelligence & Planning

ISSN:0263-4503|31|6|620-638

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 21.016317

By Rahman Kaleel   Areni Charles S.   in The Marketing Review

ISSN:1469-347X|10|1|57-67

Westburn Publishers Ltd‎(2010)‎

Access to resources Favorite 13.66031

By Rahman Kaleel   Areni Charles S.   in Journal of Strategic Marketing

ISSN:1466-4488|22|4|328-346

Routledge Ltd‎(2014)‎

Access to resources Favorite 13.66031