By Strieter Jeffrey   Gupta Ashok K   Raj S.P.   Wilemon David   in The International Journal of Bank Marketing

ISSN:0265-2323|17|7|342-355

Emerald Group Publishing Ltd‎(1999)‎

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By Strieter Jeffrey   Gupta Ashok K   Raj S.P.   Wilemon David   in Journal of Services Marketing

ISSN:0887-6045|11|2|128-149

Emerald Group Publishing Ltd‎(1997)‎

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