By Rajamma Rajasree K.   Pelton Lou E.   in Journal of Consumer Marketing

ISSN:0736-3761|27|2|127-138

Emerald Group Publishing Ltd‎(2010)‎

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By Rajamma Rajasree K.   Paswan Audhesh K.   Ganesh Gopala   in Journal of Services Marketing

ISSN:0887-6045|21|3|200-212

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 14.868717

By Rajamma Rajasree K.   Paswan Audhesh K.   Hossain Muhammad M.   in Journal of Product and Brand Management

ISSN:1061-0421|18|3|188-197

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 13.363819

By Rajamma Rajasree K.   Zolfagharian Mohammad Ali   Pelton Lou E.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|26|2|104-114

Emerald Group Publishing Ltd‎(2011)‎

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By Paswan Audhesh K.   D'Souza Derrick   Rajamma Rajasree K.   in Journal of Services Marketing

ISSN:0887-6045|28|2|116-125

Emerald Group Publishing Ltd‎(2014)‎

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