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By Steckel Joel   Winer Russell   Bucklin Randolph   Dellaert Benedict   Drèze Xavier   Häubl Gerald   Jap Sandy   Little John   Meyvis Tom   Montgomery Alan   Rangaswamy Arvind   in Marketing Letters

ISSN:0923-0645|16|3-4|309-320

Springer Publishing Company ‎(2005)‎

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