By Ray Ipshita   Chiagouris Larry   in Journal of Strategic Marketing

ISSN:1466-4488|17|1|1-20

Routledge Ltd‎(2009)‎

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By Chaudhuri Arjun   Ray Ipshita   in Journal of Marketing Communications

ISSN:1466-4445|10|1|17-33

Routledge Ltd‎(2004)‎

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By Kirk Colleen P   Ray Ipshita   Wilson Berry   in The Journal of Brand Management

ISSN:1479-1803|20|6|488-500

Palgrave Macmillan Ltd‎(2013)‎

Access to resources Favorite 12.388211