By Ward Scott   Oliva Terence A   Reibstein David J   in Journal of Consumer Marketing

ISSN:0736-3761|11|2|38-44

Emerald Group Publishing Ltd‎(1994)‎

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By Farris Paul W.   Hanssens Dominique M.   Lenskold James D.   Reibstein David J.   in Applied Marketing Analytics

ISSN:2054-7544|1|3|267-282

Henry Stewart Publications‎(2015)‎

Access to resources Favorite 2.1596