By Poolton Jenny   Ismail Hossam S.   Reid Iain R.   Arokiam Ivan C.   in Marketing Intelligence & Planning

ISSN:0263-4503|24|7|681-693

Emerald Group Publishing Ltd‎(2006)‎

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By Poolton Jenny   Ismail Hossam S.   Reid Iain R.   Arokiam Ivan C.   in International Journal of Entrepreneurship and Small Business

ISSN:1476-1297|6|2|264-279

Inderscience Publishers‎(2008)‎

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