By Riquelme Hernan E.   Rios Rosa E.   in The International Journal of Bank Marketing

ISSN:0265-2323|28|5|328-341

Emerald Group Publishing Ltd‎(2010)‎

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By Riquelme Hernan E   Rios Rosa E   Enezi Saleh O Al   in Journal of Targeting, Measurement and Analysis for Marketing

ISSN:1479-1862|20|1|1-15

Palgrave Macmillan Ltd‎(2012)‎

Access to resources Favorite 3.1853395