By Mooy Sylvia C   Robben Henry S.J.   in Journal of Product and Brand Management

ISSN:1061-0421|11|7|432-446

Emerald Group Publishing Ltd‎(2002)‎

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By Hultink Erik Jan   Hart Susan J   Robben Henry S.J.   Griffin Abbie J.   in Journal of Strategic Marketing

ISSN:1466-4488|7|3|153-174

Routledge Ltd‎(1999)‎

Access to resources Favorite 11.957019