By Schneider Kenneth C   Rodgers William C   Bristow Dennis N   in Journal of Product and Brand Management

ISSN:1061-0421|8|3|232-244

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 9.424814

By Schneider Kenneth C   Johnson James C   Sleeper Bradley J   Rodgers William C   in Journal of Consumer Marketing

ISSN:0736-3761|15|3|290-296

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 7.5398517