By Roy Donald P.   in Journal of Services Marketing

ISSN:0887-6045|24|3|255-263

Emerald Group Publishing Ltd‎(2010)‎

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By Roy Donald P.   Goss Benjamin D.   Jubenville Colby B.   in International Journal of Sport Management and Marketing

ISSN:1475-8962|8|1-2|73-92

Inderscience Publishers‎(2010)‎

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By Roy Donald P.   Harmon Susan K.   Graeff Timothy R.   in Journal of Marketing for Higher Education

ISSN:0884-1241|13|1-2|179-197

Routledge Ltd‎(2004)‎

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By Roy Donald P   Cornwell T Bettina   in Journal of Product and Brand Management

ISSN:1061-0421|12|6|377-393

Emerald Group Publishing Ltd‎(2003)‎

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