By Ruth Julie A.   Simonin Bernard L.   in Journal of Advertising

ISSN:0091-3367|32|3|19-30

M. E. Sharpe Inc‎(2003)‎

Access to resources Favorite 9.983356

By Otnes Cele C.   Ruth Julie A.   Crosby Elizabeth Marie   in European Journal of Marketing

ISSN:0309-0566|48|5-6|878-898

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 8.319464