By Saini Gordhan K.   Sahay Arvind   in Journal of Indian Business Research

ISSN:1755-4195|6|1|48-69

Emerald Group Publishing Ltd‎(2014)‎

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By Sahay Arvind   Gould Jane   Barwise Patrick   in European Journal of Marketing

ISSN:0309-0566|32|7-8|616-628

Emerald Group Publishing Ltd‎(1998)‎

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By Kaul Subhashini   Sahay Arvind   Koshy Abraham   in International Journal of Retail & Distribution Management

ISSN:0959-0552|38|4|275-296

Emerald Group Publishing Ltd‎(2010)‎

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