By Falay Zeynep   Salimäki Markku   Ainamo Antti   Gabrielsson Mika   in Journal of Marketing Management

ISSN:0267-257X|23|9-10|877-899

Routledge Ltd‎(2007)‎

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By Ilonen Laura   Wren Jody   Gabrielsson Mika   Salimäki Markku   in International Journal of Retail & Distribution Management

ISSN:0959-0552|39|6|414-433

Emerald Group Publishing Ltd‎(2011)‎

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