By Samu Sridhar   Wymer Walter   in European Journal of Marketing

ISSN:0309-0566|48|7-8|1333-1353

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 16.922052

By Wymer Walter W.   Samu Sridhar   in Journal of Marketing Management

ISSN:0267-257X|18|9-10|971-989

Routledge Ltd‎(2002)‎

Access to resources Favorite 13.762875

By Samu Sridhar   Lyndem Preeti Krishnan   Litz Reginald A.   in European Journal of Marketing

ISSN:0309-0566|46|11-12|1581-1601

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 11.647617