By Samuels J.M.   in European Journal of Marketing

ISSN:0309-0566|4|4|187-207

Emerald Group Publishing Ltd‎(1970)‎

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By Wilkes F.M.   Samuels J.M.   Greenfield S.M.   in Management Decision

ISSN:0025-1747|34|4|62-71

Emerald Group Publishing Ltd‎(1996)‎

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