By Bjerke Rune   Gopalakrishna Pradeep   Sandler Dennis   in Journal of Promotion Management

ISSN:1049-6491|12|1|35-56

Haworth Press‎(2006)‎

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By Lee Myung-Soo   Sandler Dennis M   Shani David   in International Marketing Review

ISSN:0265-1335|14|3|159-169

Emerald Group Publishing Ltd‎(1997)‎

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By Bjerke Rune   Rosendahl Tom   Gopalakrishna Pradeep   Sandler Dennis   in Journal of Promotion Management

ISSN:1049-6491|12|1|97-128

Haworth Press‎(2006)‎

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