By Sarkar Abhigyan   in The Marketing Review

ISSN:1469-347X|13|1|23-37

Westburn Publishers Ltd‎(2013)‎

Access to resources Favorite 21.48434

By Sarkar Abhigyan   Sreejesh S.   in Journal of Product and Brand Management

ISSN:1061-0421|23|1|24-32

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 16.113117

By Sarkar Abhigyan   Sarkar Juhi Gahlot   in The Marketing Review

ISSN:1469-347x|15|2|185-199

Westburn Publishers Ltd‎(2015)‎

Access to resources Favorite 15.03904

By Roy Sanjit Kumar   Eshghi Abdolreza   Sarkar Abhigyan   in The Journal of Brand Management

ISSN:1479-1803|20|4|325-332

Palgrave Macmillan Ltd‎(2013)‎

Access to resources Favorite 12.890605

By Sarkar Abhigyan   Ponnam Abhilash   Murthy B. Kinnera   in Journal of Customer Behaviour

ISSN:1475-3928|11|4|324-347

Westburn Publishers Ltd‎(2012)‎

Access to resources Favorite 11.816249