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Routledge Ltd‎(2007)‎

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By Yim Mark Yi-Cheon   Sauer Paul L.   Williams Jerome   Lee Se-Jin   Macrury Iain   in International Marketing Review

ISSN:0265-1335|31|4|363-389

Emerald Group Publishing Ltd‎(2014)‎

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By Young Murray A   Sauer Paul L   in Journal of Consumer Marketing

ISSN:0736-3761|13|5|35-46

Emerald Group Publishing Ltd‎(1996)‎

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