By Sayman Serdar   Raju Jagmohan S.   in Review of Industrial Organization

ISSN:0889-938X|24|2|129-141

Springer Publishing Company ‎(2004)‎

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By Sayman Serdar   Hoch Stephen J.   in European Journal of Marketing

ISSN:0309-0566|48|3-4|617-640

Emerald Group Publishing Ltd‎(2014)‎

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