By Schertzer Susan M.B.   Schertzer Clinton B.   Dwyer F. Robert   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|28|8|607-619

Emerald Group Publishing Ltd‎(2013)‎

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By Schertzer Clinton B   Schertzer Susan M.B.   in Journal of Marketing for Higher Education

ISSN:0884-1241|14|1|79-91

Routledge Ltd‎(2004)‎

Access to resources Favorite 3.8292856