By Sheinin Daniel A.   Dubé Laurette   Schmitt Bernd H.   in Journal of Product and Brand Management

ISSN:1061-0421|17|7|453-462

Emerald Group Publishing Ltd‎(2008)‎

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By Esch Franz-Rudolf   Langner Tobias   Schmitt Bernd H.   Geus Patrick   in Journal of Product and Brand Management

ISSN:1061-0421|15|2|98-105

Emerald Group Publishing Ltd‎(2006)‎

Access to resources Favorite 9.249083