By Bauer Hans H   Sauer Nicola E   Schmitt Philipp   in European Journal of Marketing

ISSN:0309-0566|39|5-6|496-513

Emerald Group Publishing Ltd‎(2005)‎

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By Bauer Johannes   Schmitt Philipp   Morwitz Vicki   Winer Russell   in Journal of the Academy of Marketing Science

ISSN:0092-0703|41|4|436-455

Springer Publishing Company ‎(2013)‎

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