By Heldenbergh Anne   Scoubeau Chantal   in Corporate Communications: An International Journal

ISSN:1356-3289|10|3|189-200

Emerald Group Publishing Ltd‎(2005)‎

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By Arnone Laurent   Geerts Angy   Scoubeau Chantal   in Journal of Customer Behaviour

ISSN:1475-3928|8|1|5-27

Westburn Publishers Ltd‎(2009)‎

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