By Seidenfuss Kai-Uwe   Kathawala Yunus   in European Business Review

ISSN:0955-534X|17|3|217-231

Emerald Group Publishing Ltd‎(2005)‎

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By Seidenfuss Kai-Uwe   Kathawala Yunus   Dinnie Keith   in Journal of Consumer Marketing

ISSN:0736-3761|27|6|488-498

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 19.437866

By Weihrich Heinz   Seidenfuss Kai-Uwe   Goebel Volker   in European Business Review

ISSN:0955-534X|96|1|31-40

Emerald Group Publishing Ltd‎(1996)‎

Access to resources Favorite 19.437866

By Dinnie Keith   Melewar T.C.   Seidenfuss Kai-Uwe   Musa Ghazali   in International Marketing Review

ISSN:0265-1335|27|4|388-403

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 16.047394