By Hildebrand Diogo   Sen Sankar   Bhattacharya C.B.   in European Journal of Marketing

ISSN:0309-0566|45|9-10|1353-1364

Emerald Group Publishing Ltd‎(2011)‎

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By Carvalho Sergio   Sen Sankar   Oliveira Mota Márcio   Lima Renata   in Journal of Business Ethics

ISSN:0167-4544|91|2|291-310

Springer Publishing Company ‎(2010)‎

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