By Seringhaus F.H. Rolf   Rosson Philip J   in International Marketing Review

ISSN:0265-1335|15|5|398-412

Emerald Group Publishing Ltd‎(1998)‎

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By Seringhaus F.H. Rolf   Rosson Philip J.   in Journal of Marketing Management

ISSN:0267-257X|17|7-8|877-901

Routledge Ltd‎(2001)‎

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